【GMAT考满分阅读RC题库】The fact that superior service can generate a comp_真题_答案

OG18-语文分册 - 阅读RC - 85

题目内容

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题目材料

The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.

This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller, The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers.

The passage suggests which of the following about service provided by the regional bank prior to its investment in enhancing that service?

AIt enabled the bank to retain customers at an acceptable rate.
BIt threatened to weaken the bank's competitive position with respect to other regional banks.
CIt had already been improved after having caused damage to the bank's reputation in the past.
DIt was slightly superior to that of the bank's regional competitors.
EIt needed to be improved to attain parity with the service provided by competing banks.

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正确答案: A

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shelwen

If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate（答案在这里！！）, then investment in higher - service levels may be wasted,

2019-08-27 18:34:04 IP属地：北京举报

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bartok12 回复 shelwen

这也太难了

2019-09-02 22:35:26 IP属地：北京举报

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WillGraNYU 回复 shelwen

前面先說一個公司怎樣怎樣,再套到銀行case中

2019-11-12 10:18:43 IP属地：局域网举报

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bartok12

这题能在时限内做对的真的挺厉害的反正我是做不对妈耶一看五个都觉得不对

2019-09-02 22:42:11 IP属地：北京举报

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swan17

The passage suggests which of the following about service provided by the regional bank prior to its investment in enhancing that service?
认真理解题意，问的是提升服务之前，reginal bank做到了哪一点
文中指出 The only merit of the improvement was that it could easily be described to customers.
就是说这个service improvement 没什么用，暗指之前银行的服务水平已经可以满足 retain the customers at an acceptable level

2019-09-30 02:36:20 IP属地：北京举报

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Clairehey2

文章表示investment in 减少客户等待时间fail to improve its competitive position. 所以只是没有起到正面作用，不能说是weaken，所以B错。文章后一句说这个bank没有意识到客户因为麻烦，懒得换银行的inerita的这个level，也就是说投不投入新的investment其实客户都不太会换银行。同时这个bank也并没有analyze新的investment能不能带来新的客户。根据这两句话，说明新的investment没有对现状产生负面作用，同时也没有带来新的客户。那么在这个investment之前，本身的service其实是能保证客户在acceptable rate的。

2019-09-19 10:42:21 IP属地：北京举报

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Clairehey2 回复 Clairehey2

The passage clearly says there was no improvement to the existing service level or it helped in adding new customers better than earlier. So we can derive that the existing service was good enough to attract the customers.

2019-09-19 10:51:32 IP属地：北京举报

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武道大帝

原本我一开始根据第一段反推就想选A的，但是这个题真的很怪：1.第一段信息关键是防止顾客以unacceptable rate离开（因为第一段没有提到银行什么的，这里的rate我觉得就是速度）
2. A选项是说它使银行能够以可接受的（速度？）利率？留住客户。
这就很难以理解和第一段信息的对应了，如果改成能使顾客流失速度在可接受范围我绝对秒选了，就是因为细看发现根本对不上，一个流失一个维持，而且维持怎么能用速度描述？这里我认为A的rate是利率，但利率和第一段rate就完全对不上了，你仔细读语义和细节根本不会觉得A是对的，只能说宏观去做，用accp和unaccp来取反，无视语义（但个人觉得这样舍本逐末）

2020-09-18 09:03:06 IP属地：局域网举报

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武道大帝回复武道大帝

很多人说银行是case，对第一段的描述，这个方向绝对没问题，有问题的是具体信息对应啊，难以理解A的描述

2020-09-18 09:05:03 IP属地：局域网举报

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allison2017

读懂题干suggest暗示了，这是道信息题。根据例子支撑论点，定位上一句

2019-10-23 16:22:39 IP属地：局域网举报

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等等v

为什么D不对呢

2019-11-09 22:10:41 IP属地：局域网举报

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emmie100

这回是题目看不懂了。。。害

2020-05-03 13:03:29 IP属地：局域网举报

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geleisisisi

有个疑问
文中说道keeps customers from leaving at an unacceptable rate
keeps customers from leaving和retain不是一回事么
为啥文中是unacceptable rate，到答案里就变成了acceptable rate

2019-12-13 11:57:13 IP属地：局域网举报

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immia2021

这道题难在定位，一般的惯性会往定位点之后看，但是这题应该往前看：
This truth was not apparent to managers of one regional bank, 这句话的this truth暗示了第一段的结尾应该有解释regional bank这么做的原理

2021-11-13 10:20:08 IP属地：局域网举报

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正确率： 47%

难度：

选择材料题号

OG18-语文分册

GWD
PREP07 Test 1
PREP07 Test 2
PREP2012
OG16
OG17
PREP08 Test 1
PREP08 Test 2
Manhattan
Magoosh
OG18
OG18-数学分册
OG18-语文分册
OG19
OG19-语文分册
OG19-数学分册
OG20
OG20-语文分册
OG20-数学分册

SET 1

题目来源

题目来源1:OG18-语文分册

题目来源2:OG19-语文分册

题目来源3:OG20-语文分册

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