GMAT
When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology's potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology's commercial success.Which of the following, if true, best accounts for the typical survey practices among market researchers?
【选项】Investors are unlikely to invest substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing.
题目基本信息