Although Ackerburg's subway system is currently operating at a deficit, the transit authority will lower subway fares next year. The authority projects that the lower fares will result in a ten percent increase in the number of subway riders. Since the additional income from the larger ridership will more than offset the decrease due to lower fares, the transit authority actually expects the fare reduction to reduce or eliminate the subway system's operating deficit for next year.
Which of the following, if true, provides the most support for the transit authority's expectation of reducing the subway system's operating deficit?