Veterinarians generally derive some of their income from selling several manufacturers' lines of pet-care products. Knowing that pet owners rarely throw away mail from their pet's veterinarian unread, one manufacturer of pet-care products offered free promotional materials on its products to veterinarians for mailing to their clients. Very few veterinarians accepted the offer, however, even though the manufacturer`s products are of high quality.
Which of the following, if true, most helps to explain the veterinarian`s reaction to the manufacturer`s promotional scheme?
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AMost of the veterinarians to whom the free promotional materials were offered were already selling the manufacturer`s pet-care products to their clients.
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BThe special promotional materials were intended as a supplement to the manufacturer's usual promotional activities rather than as a replacement for them.
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CThe manufacturer`s products, unlike most equally good competing products sold by veterinarians, are also available in pet stores and in supermarkets.
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DMany pet owners have begun demanding quality in products they buy for their pets that is as high as that in products they buy for themselves.
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EVeterinarians sometimes recommend that pet owners use products formulated for people when no suitable product specially formulated for animals is available.
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