Nationside, an insurance company, is considering issuing a new policy to insure automobile drivers who are elderly and have a record of car accidents. If premiums for the new policy are inappropriately high for a potential customer, that customer will not opt for the new policy. Therefore, Nationside is concerned that the income from the policies would not be sufficient to pay for the claims that would be made.
Which of the following strategies would be most likely to maximize Nationside's profit margins from the new policy?