People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because____.
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Aaffluent purchasers currently represent a shrinking portion of the population of all purchasers
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Bcontinued sales depend directly on the maintenance of an aura of exclusivity
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Cpurchasers of premium products are concerned with the quality as well as with the price of the products
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Dexpansion of the market niche to include a broader spectrum of consumers will increase profits
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Emanufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product
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正确答案: B