The founders of a new company believe they have developed a new standard of DVD that will display movies at far higher fidelity than any existing standard. While they recognize that the benefits of the new technology may not be sufficient to induce the entire market to adopt the new player and disc formats, they predict that the format will be worth the cost of adoption in commercial venues that show movies on large screens, where the improvement in quality would be quite noticeable.
Which of the following, if true, would most weaken the conclusion drawn above?