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- 逻辑CR -

A major retail clothing chain hopes to improve its earnings with heavy promotion of their logo-branded merchandise during the holiday season. The promotion costs will decrease its profit margin in the short term, but because the brand has high status appeal the corporate office believes that customers will want to show off their affiliation. Over the long term, the chain anticipates that the new buyers drawn by the promotion will become repeat customers.

In evaluating the plan’s chances of success, it would be most useful to know which of the following?

  • A

    Whether the chain’s status appeal is as strong as the corporate office believes

    分析该选项
  • B

    Whether the promotion will be developed in-house

    分析该选项
  • C

    Whether some of the retailer’s merchandise will feature multiple small logos, or one large one

    分析该选项
  • D

    Whether the chain will be able to offset the costs of the promotion and maintain its profit margin while the promotion runs

    分析该选项
  • E

    Whether a different tactic might allow the chain to increase its profitability while maintaining constant or diminished earnings

    分析该选项
显示答案
正确答案: A

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