题目选项分析

Executives at the Fizzles Beverage Company plan to boost profits in Country X on their range of fruit-flavored drinks by introducing new flavors based on tropical fruits that are little known there.The executives reason that since the fruit drinks of other companies have none of these flavors, Fizzles will not have to compete for customers and thus will be able to sell the drinks at a higher price.

Which of the following, if true, presents the most serious potential weakness of the plan?

【选项】To build widespread demand for the new flavors, Fizzles would have to launch an advertising campaign to familiarize consumers with them.